Stop Chasing Patients and
Start Building the Team That Makes Them Come to You
Fellow optometrists are discovering how to grow multi-million dollar practices by putting their team first—working the hours you want while competitors burn out chasing every opportunity.
What I Believe
You won’t build a truly successful practice chasing after every single patient. You’ll build it by focusing on your team’s happiness and needs. When you create a culture based on a motivated, educated, and listened to team, patients will naturally come during regular hours because your culture is that strong.
Who I Serve
I serve independent optometry practice owners who are stuck—stuck working too many hours, stuck wondering why their team doesn’t care like they do, stuck feeling like there has to be a better way. If you’re exhausted from chasing patients, frustrated with your culture, or questioning whether you made a terrible mistake buying your practice, you’re exactly who I help. You don’t need to work harder—you need a team-first approach backed by solid metrics that transforms everything.
How I Help
I don’t come in with cookie-cutter solutions, telling you what’s broken. I spend the first day discovering what your team thinks needs to improve, then build on what you’re already doing right. Using proven systems and team-centric leadership, I help you grow into a confident multi-million dollar practice.
Services & Products
3-Day Practice Transformation
Transform your practice with intensive onsite work plus follow-up support
Team Leadership Foundations
Master team-first leadership through proven frameworks
Speaking Engagements
Inspire your conference with authentic transformation stories
Practice Transition Consulting
Facilitating Successful Practice Transitions Between Doctors
Available February 24th, 2026
The number of independently owned optometry practices has fallen from nearly 75 percent to less than half, and the trend continues. Dr. Kurt Steele believes it is time to reverse that.
In We’re Not Selling, We’re Winning, Dr. Steele reveals the proven business systems that helped him build a $4 million practice while working fewer hours and creating a team that truly loves coming to work. From hiring and leadership to metrics and creating stronger patient relationships without ever feeling like you’re selling, this book has the blueprint for successfully reaching your goals.
You will learn how to grow your practice, lead with confidence, and strengthen the profession for future generations. When independent optometrists thrive-everyone wins-the doctors, our patients, our teams, and our entire field.
When You Order Your Copy
You'll Get Access To 5 Exclusive Bonuses
System of
Accountability
A four-step progressive discipline framework that moves from supportive clarification through formal coaching, written warning, and ultimately termination if performance expectations aren’t met.
Performance & Expense Metric Definitions
30/60/90 Day Action Planner
Team Satisfaction
Survey
OD Metrics Sample Spreadsheet
Step 1
Order your copy of the book.
Step 2
Opt-in for your bonuses.
Step 3
Share with your team, friends, and family!
“He guided us in many aspects of our office, whether it was tracking metrics or just plain promoting a healthy culture in our office…3 years later, he has been pivotal in our success. He is our biggest cheerleader, and he is our friend.”
Dr. Reshma Amin
Trio Eyecare, Baton Rouge, LA
“Kurt’s heart is true and he leads with an impact of looking at people and really seeing them…Kurt is driven to make our profession, patients, colleagues, and our team members better. Yes, he helped financially. But he also taught me to lead with heart and a purpose.”
Dr. Laura Sechler
Sight Eye Care, Chattanooga, TN. Past President, Tennessee Association of Optometric Physicians.
“He is one of the most genuine, selfless people you will meet. After the 1st day, one of my team members said, “I thought he was going to come in here and tell us everything we were doing wrong”. That was not the case at all.
He gathers ideas from your staff on what they feel are the issues and what they feel is the best way to resolve them…it amounts to a happier and better working environment for your team. If your team is happy and engaged, your patient care and practice are going to flourish.”
Dr. Brittany Schauer
Vision Source Mandan
“Dr. Steele will personalize his visit for your practice. He doesn’t come in with an agenda that he’s going to follow to the letter…6 weeks out, we are up 20% in optical sales. That was our goal. Beyond that, he kept a team of 66 people engaged and motivated. That was even more impressive.”
Dr. Kelly Macdonald
Focused Eye Care, Nashua and Milford, NH.
Ready to become a multi-million dollar practice while working less?
Discover how to transform your practice in three days with my team-centric approach. This isn’t about working harder—it’s about having the courage to work differently.
- The exact conversation that ended my evening hours and increased profitability
- Why your team is the secret to attracting patients (not chasing them)
- The systematic approach that creates predictable owner compensation
Core values
Choose J.O.Y.
Don’t be negative! Ask Dr. Kurt what J.O.Y. stands for.
Give First
Generosity multiplies success.
Foxhole Friend
Loyal partnership through every battle.
Numbers Don't Lie
Courage through metrics and truth.
Own It
Take responsibility for your practice’s future. Shoulder the blame and give out the praise.
Faith
He is in control, so why worry about it!?
About Dr. Kurt
Dr. Kurt Steele transformed his struggling $280,000 optometry practice into a thriving multi-million dollar operation—not by working more hours, but by working differently. After experiencing months where he couldn't pay himself anything, Kurt discovered that chasing patients led to exhaustion, while focusing on team happiness led to sustainable growth.
As a past president of Tennessee Optometry, Kurt is passionate about helping independent optometry practices not just survive, but thrive for generations. His practice now attracts patients during regular 8-5 hours while competitors work nights and weekends, proving that team-first leadership creates both profitability and joy.
Kurt's approach focuses on what you're already doing right, not what's broken. He believes every practice is unique, which is why he spends the first day discovering what your team thinks needs to improve rather than imposing cookie-cutter solutions.
When he's not helping practice owners transform their businesses, Kurt is in his own practice proving that independent optometry can compete and win by building culture instead of chasing customers.
Frequently Asked Questions
Most consultants use the same cookie-cutter approach for every office—same training, same forms, same brochures. I don't have any of those because every practice is unique. I spend the first day discovering what your team thinks needs to improve, not imposing what I think you should do.
Absolutely. When you have a happy, motivated team that is listened to and well educated, patients feel that culture immediately. We don't chase patients anymore—they want to come to us because of the experience your happy team creates.
That's exactly why I offer the complimentary discovery call. We'll map out your specific situation and determine if we're a good fit.
Most practices see immediate improvements in team morale within the first conversations. Revenue growth typically follows within 90 days as culture changes translate to better patient experiences and natural referrals.
I guarantee you'll learn exactly what worked for my practice transformation from $280K to over $3.6 million. Results depend on implementation, but every practice owner who focuses on team happiness first sees both culture and financial improvements.